Mobile Website Solutions

Does Your Business Website need work for being found on Google Search?

Google Search now uses two separate search indexes for desktop and mobile to ensure the delivery of information to mobile devices. Therefore you really need to consider using Mobile Website Solutions marketing in your business plan. The best plan to at least to use a mobile responsive friendly website that is connected to your local directory Google My Business account.

While smartphone use has now become mainstream, do you realise that people are now using these devices every day to seek out and buy products and services online 24/7? Mobile Marketing is therefore a great opportunity to add yet another advertising channel to your marketing mix.

So what does that mean to you and for your business?

If you’re in business, you now need to grab these new opportunities now for Mobile Marketing before your competitors do.

Smartphones are now being used to do so much more than just make phone calls, such as:–

Voice Activated Search for local services using the smartphone
Research products, services and solutions online
Product comparisons and reading reviews online
Find local businesses and navigate to them using Google GPS Maps online.
Tap to call a business directly from websites
Sign up for special offers online
Subscribe to newsletters online
Find special offers and coupons online
Buy and read ebooks online
Buy and listen to music online
Take and send photos online
Play games online
Book meetings online

The keyword in observation here is “online”, so if you believe that your business can tap into and/or respond to any of the above activities online then read on. One of the main reasons that smartphones are now becoming more popular is because of their ability to access information online conveniently anytime, anywhere while in transit.

It is not surprising that people are taking their smartphones everywhere.

It, therefore, makes sense that if you want to make it easier for people to find your business, whether it be offline or online, you need to at least consider having a mobile-friendly website for Mobile Marketing.

Why?

Did you know that Google has now shifted a focus into prioritising their mobile search engine and ranking websites accordingly for their accessibility on mobile devices? Check your website for Mobile accessibility here using a Mobile Website Module Emulator =>>
Therefore Google Search is now ranking websites not only for the relevance of published content to search queries but also for the speed of the website on both mobile and desktop devices.
Did you realise that smartphone users may want to find out more about your offers when they visit your website from their mobile phones? Therefore you need to get serious about targeting and attracting customers who use smartphone and tablet devices. There are now some new and amazing strategies to leverage new technologies with massive benefits for increasing your customer base. Your website’s code needs to be lean and structured for speed delivery on mobile which will need consideration by your website developer to ensure that it passes a Google Speed Test audit.

So Why Consider Mobile Marketing?

There are now statistics that reveal that marketing to smartphones has:-

Greater reach to more people any time of the day 24/7
The ability to send instant communication messages to your customers, wherever they are, to promote special offers.
Higher response rates than other forms of traditional marketing.
Greater conversion rates to offers more than any other online or offline media.

So how can you get started today?

The first step is to get a smartphone and become familiar with how other businesses are promoting themselves via mobile APPS for business.

The more awareness and understanding you have about how and why people use their smartphones to access services, the better you will be able to utilise mobile strategies to help your customers get what they want quicker and easier. Read more about mobile marketing case studies, best practices and how your market could use the technology by brainstorming ideas.

If you want to target the mobile market place then where do you start?

In order to really take advantage of the emerging mobile market place you will need to create your own business APP that the user downloads and installs on their smartphone.

So What is an APP anyway?

An APP is an abbreviation of “Application” for the mobile device market whether it be for tablets or smartphones. Users download apps from the web onto their devices and then access them by a tap of an icon button on their device’s desktop space.

As most business owners are not technical wizards, to develop your own app, the best way to move ahead to save time and expense is to approach a dedicated service that develops APPs for business.

Be prepared by asking yourself questions like what will the APP do and how will it help your customers.

There are different types of APPS that can provide specific functions. For example, there are Advertising APPs, Scanning APPs and Marketing Sales APPs.

The first type to consider is the scanning App that allows the smartphone user to scan a printed bar code that is pre-programmed to call a phone number, provide info, go to a web page or access a coupon and more.

The bar code is used in offline advertising media and is known as a QR Code (Quick Response Code). They are a great way to convert offline marketing strategies to online marketing strategies. Start today for free by creating your own QR Code here.

The Advertising APP can help with businesses branding by providing free information that helps the customer in some way to find what they are looking for. The functionality may include entertainment with a game or activity or just a software tool that helps in some way. These apps may include banner advertising that reinforces your business message.

A third type of APPs is more sophisticated in design to be able to streamline the ordering process. These types of custom APPs need to be well planned for your marketing, and sales objectives and for achieving expected results.

Both online and offline businesses can benefit greatly from using custom APPs for Mobile Marketing that will help speed up the ordering process. If buying is quick, easy, interactive and fun, customers are more likely to buy again.

APPs can help the customer by providing many options to select from a menu and can also save time by saving the customer’s base information from previous orders. Using these types of apps in your marketing will grow customer loyalty and sales by making the buying process easier and quicker.