Content Marketing for Business has now become Mainstream

If you’re not using content marketing in your business on the Internet then maybe it’s time to start thinking about it in order to compete. These days every business can benefit from marketing online, especially when most people now search online for local products and services for instant solutions to their problems. As people now seem to lead such busy lives for work, time has become so valuable which leads to the fact that people are finding quick and easy ways to find solutions online.

The smartphone seems to have found a fast and convenient way to search for solutions while in transit. People have no time to be bothered with carting a big heavy yellow page book around in their bag. Business owners, therefore, need to find a way to tap into this new marketplace in order to compete.

The secret key to marketing your business successfully online is to first find out what words or phrases as in keywords that people are searching for online that are in line with your business offering, then simply develop your website content to match those words with an aim to ensure that your website is favoured on Google when people search for your solutions.

Well, that sounds simple enough, yes true, but there are a few hoops to jump through in order to achieve these goals starting with the keyword research and then ensuring that your website is both Google friendly as well as optimised for your preferred keyword phrases. Google has many free tools online that help you explore these market opportunities.

So, what are some of the main benefits of content marketing your business online?

Research Your Target Market Online

In line with the key secret of Internet marketing of first finding out what people want, guess what, market research online is a breeze compared to traditional market surveys that take time to analyse data. If you are targeting geographic areas where people use Google as the main search engine, the key market data for your market sector and geographic area can be accessed and analysed within minutes.

Target Your Audience Intent with Content Marketing.

By using Content Marketing in your Business website you can focus content into separate types in order to channel people into your marketing funnel. For example, you could provide information specifically for people who are already looking to buy a product or service (transactional Content) or write posts for people looking to find out more before buying (Informational content).

Customise Your Marketing Message Online As You Need To

After doing your market research to find out what people are searching for online that is in line with your services, you can then update your website content as often as you want or need for capturing market opportunities. The process of marketing your business online is extremely cost-effective and inexpensive compared to traditional print media.

When you are marketing your business online you are effectively involved in target market advertising where you are essentially offering solutions to what you know people are already looking for in your local area. Your return on your investment can therefore be extremely high if you are responding appropriately to the prospects’ needs with the sales copy on your website.

Other benefits of marketing your business online include:

The ability to reach a larger target market outside your local area,
The ability to present expanded details of your products and services using images and multimedia such as video,
Be able to publish information in line with observed keyword searches,
There is a large range of Internet marketing strategies that help you promote your business online that are free or inexpensive to carry out.
An ability to share information about your business quickly and effectively on the Internet to reach
specific market sectors with fine-tuned accuracy. There is a huge potential to dominate the local market on search engines, which in turn attracts new customers to your business.
The overall cost of setting up a website to promote your business online is insignificant compared to using traditional print advertising such as yellow pages, magazines or local papers while attracting a greater return on your investment.
Your marketing message is promoted 24/7 giving your customers the convenience to consider your services at any time.
Your website is the virtual shopfront that can give you the advantage to be able to sell your products or services without your customer needing to visit your actual shop. This aspect would be seen as a benefit to your shoppers who may work long hours or unusual hours that may prevent them from visiting your shop in person but still allows them to buy from you.
As there are now more and more people using smartphones to search out information and buy online, business websites need to be a mobile website design that is responsive to all devices such as desktop computers, tablets and mobile phones.
Connect your Off-Line marketing and advertising to special offers that are only presented online by creating your own QR Code to drive customers to specific website pages where they can buy or contact you.

Your customers are therefore not locked into a 9 – 5 schedule if they want to check out the specific details of your services they can study them online in order to consider and compare with your competitor’s offers. If you have read this article to this point and if your business is not online already and you are interested to find out more about how you can get started right now, contact Gavin on 0402076003 or contact us via the web site contact us form.